Microsoft Research — The Beginning

Rohan and George met as PhD students working at Microsoft, where they became fascinated with deciphering the patterns in people–machine interaction data.

Founding Soroco

They founded Soroco to structure this interaction data and uncover the tribal knowledge that drives how teams actually work.

Creating a New Category

Soroco established a new category of enterprise software—Digital Interaction Intelligence—and has topped the Everest Group PEAK Matrix for four consecutive years.

Scaling Globally

The company continues to operate today, serving 200+ enterprise customers, including 40+ Global 500 organizations, and holding over 600 patent claims.

The Insight Behind WorkFabric AI

The founders recognized that the same digital interaction data could serve as context for AI agents—bridging the gap between generic intelligence and tangible business value.

Launching WorkFabric AI

Building on that insight, they founded WorkFabric AI to create the context layer for AI agents, enabling them to understand how organizations truly operate and deliver measurable results.